About PRCI

PRCI – The Communication Exchange


Beyond the pink-shirt, partying phenomenon!

By  M B Jayaram, Chief Mentor & Chairman Emeritus


PRCI – www.publicrelationscouncilofindia.com – is a pan-India Communication Exchange with presence in 32 Indian cities and towns.

This premier network connects PR, Corpcom, Media, Advertising, Marcom and HR professionals, apart from mass communication academia and students, organises at national and regional level knowledge exchange events like conferences, discussions, lectures, seminars, practical training programmes, apart from annual global conclaves for sharing experience and facilitate continued exchange of knowledge among professionals.

Here is a glimpse of wide range of PRCI’s professional projects: 


A special Young Communicators Club (YCC) for galvanizing young girls and boys and pursuing mass media communication, HR and marketing programmes in various university and college campuses across India. PRCI and YCC jointly hold series of knowledge experience and research sharing activities in association with various university campuses. The basic idea is to make the communication students industry-ready.


PRCI publishes the CHANAKYA magazine for networking with its members and serve as a vehicle for sharing knowledge, experience and events.


We support an extraordinary industry e-mag called PRapport - https://prapport.blogspot.com/. By not being a weekly, fortnightly or a monthly, but a virtual 24x7 online publication, it aims to fulfil the needs for quick updates of events, communication and media trends and thought leadership articles by communication industry stalwarts as well as the youth. PRapport enjoys a about 75,000 page views across the US, Canada, UK, France, Portugal, Russia,  Gulf, Singapore, Australia, apart from India!

Daughters’ Day

Even as India’s women power is growing, there is the complex issue  of the ‘missing girl’. In a modest bid to shed a positive light on the issue, PRCI  celebrates  Daughters’ Day on June 1 – the official date of birth of late Indo-US astronaut Kalpana Chawla. We try to showcase girls who excel in education and other fields. We have adopted few girls through various established NGOs to ensure their uninterrupted education till at least SSC or High School. Our theme for the day is #Shakti4Beti to empower the girl child. We strongly feel that we need to go beyond #Beti Padhao beti Bachao and empower her to play a meaningful role on nation building and making India a ecomoic super power.


PRCI- has taken steps to expand internationally by  recently promoting  a global platform – World Communicators’ Council (WCC) – with Chapters in UAE, Sri Lanka and Bangladesh. Soon, WCC we hope to spread our wings to many other countries, including Nepal, Australia, UK and the US.

World Communicators’ Day

Communication and society and its communicators, existed long before technology entered to expand, extend and speed up communication. To focus on the contribution of communicators and the importance of the communication discipline and  profession, PRCI initiated World Communicators’ Day to be celebrated on October 28 – the day the world’s first Press Release was sent out by Ivy Lee in the US in 1906. The occasion is marked by a series of events, pan-India, including sessions on the art of press release writing fit for  the  contemporary multi-media world.

Social Communication

In a yet another unique initiative, we launched a Social Communication campaign to deal with issues of concern to the communities around us. Our campaign – Mission Mumbai Local – was adjudged as the PR Milestone of The Year at America’s PR World Awards. The campaign focused on the plight of suburban train commuters of the island city .This  was again a positive campaign for highlighting the road ahead.

Similarly, we met with great success in our campaign  #IamParsikHill as the drive helped create enough awareness about the plundering of the hills on the outskirts of Mumbai. Four leading environment NGOs supported the cause.  This was a public awareness and advocacy campaign  conducted on the eve of hearing of a PIL before the national Green Tribunal. The Tribunal later ruled that no quarrying can be done without environment clearances. Navi Mumbai Municipal Corporation agreed to adopt Parsik Hills as an environment project and asked TERI – The Energy and Research Institute – to present a scientific plan to rejuvenate the quarried hills. This campaign also earned us the US PR World Gold.

Green Certificates 

PRCI has done away with presentation of bouquets to honour our guests. Instead, we introduced Green Certificates to be handed over to the guests at our Global Conclaves, with the promise that a sapling will be planted in the name of each of them and the plants will be maintained at designated places. After planting rain forest and medicinal saplings at Bengaluru and Pune respectively, PRCI now has a tie-up with a Delhi-based NGO to plant fruit-bearing trees pan-India, maintain them and hand them over to poor farmers.

Guest Faculty Pool

This is a unique initiative launched by PRCI. To supplement and complement the faculty at various institutes/universities teaching media and mass communication, PRCI has begun to maintain a Guest Faculty Pool. Drawn from across all communication streams, the members of the Pool visit the colleges to impart practical training and conduct case studies.

CHANAKYA Awards & PR Hall of Fame

PRCI felicitates industry achievers with its signature awards under the Chanakya series and it is the only communication body to usher in industry professionals into PR Hall of Fame. Our much-sought-after collateral awards help promote talent in image management, brand building, crisis communication, creative communication and so on.

Social Media: You can touch and feel our presence on social media platforms- face book & YouTube: PRCI NOW. Twitter handle: @prcitweets. And, of course on PRapport.

Global Conclaves

PRCI holds its annual  Global Communication Conclaves each year with a different thought-provoking theme. The Conclaves go beyond the conviviality partying  through  Manthan sessions (introspective and insightful) in which eminent persons from different fields interact with delegates. We have held 13 Conclaves so far and the 14th is scheduled to be held at Bengaluru on March 6 & 7, 2020 with the theme: PR Beyond 2020.

 PRCI Global Conclaves - The Story, So Far!







Beyond Word

March 26-27, 2007




March 2-3, 2008



Proactive Communication

April 3-5, 2009


New Delhi

Emerging Avenues in Specialised Communication

April 03, 2010



PR in the Challenging Times of Today

March 17-18, 2011



PR – Interface or Interference

Feb 13, 2012



Communication – Fourth Generation

Feb 22-23, 2013



Responsible Communication

February 14-15, 2014


New Delhi

Communication to Connect

March 13-14, 2015



Digital Now  What Next?

Jan 22-23, 2016




March 3-4-5, 2017



Transform or Perish

March 9-10, 2018



PR – What is the Big Idea!

February 15-16, 2019



Governing Council (GC)

M B Jayaram – Chief Mentor & Chairman Emeritus

B N Kumar – Chairman, GC

R Neelamegham – Mentor & Director, GC

S D Reuben – Mentor & Director, GC

K K Mathew – Director, GC

R T Kumar – Mentor & Director, GC

B Srinivas Murthy – Director, GC

G P Jaikumar – Director, GC

Geetha Shankar – Chairperson-YCC & Director- GC

C G Jayanth – Director, GC

Vijaylakshmi, Director, GC


National Executive (NE)

S. Narendra – President

T Vinay Kumar – President -Elect

S K Kaul - Secretary General

Natesh Nair- Joint Secretary

B M Sundaram – Treasurer

K R Venugopal - Sr. VP NE Bangaluru

C J Singh - Sr VP NE. Chandigarh

Ravindran K. - Sr VP NE. Mumbai

B.K.Sahu - Sr VP NE-Kolkata


Zonal Chairpersons

Renuka Salwan – North

R N Mahapatra – East

Prashant Pathrabe – West

J P Rao - South


All Directors, Zonal Executives And Chapter Chairmen Are ex-officio Members Of The National Executive.


PRCI National Executive - Directors

Bish Mukherjee - Chennai

Alok Avasti- Raipur

Bakul Gala-Mumbai.

Sanjeev Banawat.-NCR Delhi

BK Ravi-- Bengaluru

Deepak Jolly- NCR Delhi

Elbert C. -Hyderabad

Ghisulal Jain- Hyderabad

Geetha -Hyderabad

Jatinder Viz- Chandigarh

Lakshman- Nac--Bengaluru

TVS Narayan --Hyderabad

Niveditha Gowda--Mysuru

S H Suhalka-- Bhopal

C.K. Sardhana -Bhopal

Arijith Majumdar . Kolkata

Ramesh Krishnan- New Delhi

Vinay Maheshwari-Bhopal

Abhishek Mohan--Bhopal.

Vishwanath Pandey- Varanasi

S.R.Sailo- Mizoram North East.

Malathi Gayakwad, Vadodara

Aparna Dharmendar--Hyderabad

Sanjay. Hyderabad.

BK.Shetty-- Bengaluru

Syed Jarrfey, Mumbai

S T Ramachandra, Bengaluru

Sanjay Tripathi, New Delhi

Jagannath C, Mysuru


International Director

Sunil Kannath, Kerala